What rgb is your shoe?
This is an old but great campaign. The original concept, launched in 1983, were white sneakers sold with tools for individuals to customize it as they saw fit.
Fast forward about 20 years. To relaunch and promote adicolor, adidas commissioned a series of directors to create specific shorts. There are seven shorts from a slew of directors--Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY.
A nice touch small touch is how they reserved URLS based on the colors RGB code:
- White: www.r255g255b255.net
- Yellow: www.r254g245b006.net
- Green: www.r006g146b071.net
- Pink: www.r243g197b208.net
- Blue: www.r023g075b158.net
- Red: www.r213g037b053.net
- Black: www.r000g000b000.net
rorrim kcalb

I've previously blogged about the awesome site Arcade Fire put together some time ago, and it looks like they're at it again. To promote their latest single, "Black Mirror," they've launched a completely new site.
The Melvillesque story invites you to add or strip down the core layers of the songs. Whether its taking out the drums or voices, it's another multimedia extravaganza.
My trip to BeerPlushEnd
View Larger Map
I love to explore new neighborhoods. As a new Chicagoan, I heard much about the bars along Madison in the West Loop (mapped above). What started out as a bar hopping night for me, K, and one of her gallery friends became a massive hangover the following day.
We started off in Beer Bistro. With its wide selection of beers, the only problem you'll have is deciding what to try. The space is more cozy and inviting than large. This is a great place to start the night.
We then crossed the street to check out Plush. Talk about major transition. We had walked into a club/lounge. From comfortable to club, I was suddenly barraged with an ocean of button down shirts and more form fitting clothes. As a bonus, the place was accented by occasional scents of fish. Yes, fish. Playing top 40 hip hop and dance, the DJ wasn't half bad. The flatscreen TVs screened music videos that were synchronized with the music. Technology is a marvel.
From there, we decided to make our way to Westend. By this point, we had a total of maybe two or three drinks. The place has a flat screen TV in every conceivable nook-and-cranny. But that's not what made the place so fun, it's the awesome barstaff. It was because of them that we tripled the drink count. Whether it was irish car bombs, single malt scotch, or a lot of beer. We lost track of time. After a drunk dial back to my friends back in DC who, incidentally, drunk dialed me, the lights were on and we stumbled home.
Beer Bistro
1061 W. Madison
Plush
1104 W. Madison Avenue
Westend
1326 W. Madison St.
Colas and kidneys
After a study of over 900 participants, the answer to one of life's great mysteries is finally solved!
Too much Cola can cause kidney problems
If you drink more than two cans of cola a day--diet or regular--there is a twofold risk of chronic kidney disease.
Thanks NIH!
Sundance trailers

Firstshowing.net has posted a few trailers for some of the films currently showing at Sundance.
Goliath, an odd movie about a missing cat with an awesome trailer; Bottle Shock (pictured above), a comedy about the early days of California wine making; and Downloading Nancy, an insane film about an unhappy wife's torturous love affair.
Subtitles make all the difference
If you've been following the HD-DVD and the Blu-Ray battle, this'll cheer you up--especially if you're in the Blue-Ray Camp:
Thanks filmguy78 for the laugh!
Hungry for Bourdain?
Many of you have already read his books, watched the show, and now... you can devour his blog.
If you have read any of his books, its a must read for any aspiring foodie. Kitchen Confidential is a great reveal of what goes in the back office of a restaurant.
Truthiness of the wire

Sudhir Venkatesh watches the latest season of the Wire with a bunch of gang leaders to see close to real-life it is.
Here's a couple bullets from the session:
- The Bunk is on the take.
- Prediction No. 1: McNulty and the Bunk will split.
- Roughly $8,000 was wagered on the timing of Marlo’s death.
You can read the rest of the blog at NY Times.
2007 Mashup

We're all trying to combine things to make our lives easier. Phones come with cameras, soda that burns calories, and trailers that are hotels.
While some won't stand up to the test of time, thank goodness mixing music can be a lot less messy.
DJ Earworm mashes up 25 of the most popular songs of 2007 into one packaged song with a bow. It's definitely something you can listen to years from now that'll bring a flood of memories.
Download the mix here.