Online Marketplace for Directors [Online Film Festivals]
While living in DC, I was lucky to be part of a film festival. What continually amazes me is the depth and quality of amateur work out there. Given the high cost of making mass consumptive media (like movies and commercials), its no wonder that companies rarely bet on an unknown director.
Film festivals, especially the strappy small ones, seek to showcase emerging talent and their unique stories. For example, a Paris-based production company Mr. Hyde has launched The Hyde Tube, which provides an online venue for directors to have their work juried.
There are two things I like about the project:
- Creation of a Marketplace: Mr. Hyde, hopes that the Hyde Tube will becoming a marketplace where clients can find source new talent (and probably for a cheaper cost). In effect, Mr. Hyde is trying to remove the middlemen in the process--for a nice price"Clients will contact The Hyde Tube in order to pass on a project to a specific director, who is then free to decide whether or not to accept it. If accepted, the director will write a treatment or make an animated test within 3 to 5 days. For this work you will receive approximately 500€.
If the client is happy with the treatment and decides that the director will make the film, The Hyde Tube will connect the director with the client, and Mr Hyde or one of its affiliate studios will oversee the production until the film delivery."
- Visualization of Content: With a reported 100 directors, I was deeply curious on how they were going to help clients scroll through all the content. The use of screenshots allow the clients to scan multiple aesthetics efficiently.
Jeet Kune Do Ping Pong [Nokida Ad]
Bruce Lee shows us his nunchuck skills in a completely new way:
Scent of a Burger [BK Advertising]
With the help of Crispin Porter + Bogusky, Burger King has been making inroads with its viral marketing tactics. A huge part of their success has been their unconventional marketing tactics to create and bolster the brand image.
In early November, a friend of mine found a wallet on a busy Chicago street. Accompany a clean dollar bill was a faux driver’s license of the King and a BK Crown card. The wallets are part of their reverse pick-pocket campaign.
Not be beaten by Britney Spears or Alan Cumming (Nightcrawler in X2, Piers in Spice World, Boris Grishenko in Goldeneye), the King joins the "celebrity" fragrance bonanza. You can get a whiff of “flame-broiled meat” thanks Flame, by BK. Meghan Daum explores the primal relationship between man and meat, but notes that the l’eau pour homme can only be bought in unique spots:
You have to buy it at a Ricky's drugstore in New York, which has an exclusive deal, or on Burger King's "Fire Meets Desire" website, which features its king mascot reclining by a fire and clothed in nothing but an animal fur. Make that, you had to buy it at those places. By Monday, it was sold out at both and going for $73 and up on EBay.
Cross-posted from BizKG
Pedigree Ad [Agile Advertising]
This ran in USA Today the Thursday right after the election speech. Much props for the ad guys...
Source:Adsoftheworld
Here's a wordle of Obama's victory speech:
Soy Sauce – "Culinary Art from Japan"
Swedish ad agency, Scholz & Friends Sweden launches a soy sauce ad that sources traditional Japanese art.
Copy: "Culinary Art from Japan"
Gorillaz goes Monkey
Jamie Hewlett (Tank Girl and Gorillaz) and Damon Albarn (Blur and Gorillaz) are at it again. This time, they've collaborated to bring one of my favorite childhood stories to life.
The ad is inspired the Ming Dynasty book Journey to the West (???), which one of the Four Great Classic Novels (????). As a kid, I was fascinated with mythology and lore. Beyond reading all I could about the Greek mythology, my dad went Chinese on me and bought vividly colored books about Monkey King's escapades to India during the Táng dynasty in order to obtain Buddhist religious texts called sutras. In fact, I built a tiny diorama based on the Monkey King's escapades. If only we had digital cameras back then. Oh, the craft I could expose you to.
Through time, I've seen permuations of the character crop up all over the place:
- Cartoon
- Musical
- TV Miniseries
- 2006 National Book Awards Winner: American Born Chinese
OK, enough talk, check out the clip via BBC's Olympic site here.
The Art of Cleaning
Speaking of corporations and their PR marketing campaigns. Green Works, a Clorox Company and maker of "natural cleaners," worked with Paul "Moose" Curtis on a graffiti art project.
Using Green Works products, created "reverse graffiti" by cleaning dirt off walls.
Like my last post, I'm on the fence. Conceptually, I like what the idea of "reverse graffiti," and its ephemeral qualities, and I'm a big fan of the director, Doug Pray (Scratch, and Infamy).
It's just...
I'm just not sure how to feel when street art goes corporate.
Source: Blogthousand!
This Ad is Bananas, B-A-N-A-N-A-S!
In an Colombian advertising campaign, Toyota is printing its ads on recycled banana leafs. The ties are pretty obvious. I feel that I should be excited about the idea, but for some reason, I'm still on the fence on whether I like the idea or not.
With the entire world buzzing about being green, I'm starting to become a bit skeptical of all the PR. I really don't want to be jaded, but there seems to be a discrepancy between lip service and action. Sometimes I feel I'm stuck in a middle of a green marketing cacophony as companies increasingly try to outdo and outscream their competitors.
However, in this case, the banana plant only produces fruit once in its life and the leaves are typically thrown away. I guess I can give them kudos for that.
Ok, Maybe I just woke up on the wrong side of my bed today...
