Learn how to pronounce Scotch whiskey terms with Evernote Peak
If you're just beginning to learn how to drink scotch, one of the pain points I get when I order is the fear of completely butchering the name of the Scotch. Like ordering at an ethnic restaurant, I usually succumb to my inner demons and point to the Scotch I want to try.
While you'll most likely get the courage to order by name after the second or third drink, here's a little digital flashcard tool to give you necessary courage at drink number one.
You'll need an iPad2, free evernote peak app, and a smart cover.
Download the shared evernote notebook from this link and import it into evernote peak: https://www.evernote.com/pub/somaroovin/scotchpronounciations
Sláinte (pronounced: slán-jah)
Sources: Esquire.com, Scotchdoc, Maltmadness
History does not repeat itself, but it does rhyme. -Mark Twain
When it comes to business strategy, we commonly see the same pattern over and over. Jonathan Knee in The Curse of the Mogol defines only four genuine competitive advantages: scale, customer captivity, cost, and government protection.
However, the permutations and nuances of how a company tries to gain and utilize those advantages create a multitude of permutations. What looking through history of case studies and best practices tells us how a competitor is most likely to react to any move you are to make.
Look to it not as definitive but as a way to define probable outcomes.